Case Studies:
Live nation
Live nation ran a multi-regional contest, “LiveNationUltimateAccess.” By tweeting the term “LiveNationUltimateAccess,” people were entered to win access to every show across the U.S. at a Live Nation venue. Simultaneously one winner from each region gained access to every show for a year at a local venue. Dos cabezas designed and built a system to run this.
- Only one entry per day, regardless how many times the term was tweeted that day.
- Duration 1 Month
- Over 200,000 tweets were recorded.
- Resulting in 10,398 contest entries.
- Was a top trending topic during that period.
Epicenter
The Epicenter is a music festival in Southern California, this year it featured Tool, Linkin Park and Alice In Chains. We ran a successful beta test promoting the festivals web cast.
- Keyword “Epicenter” was tracked for one week prior to the event.
- After the web cast was launched, messages were sent saying, “The Epicenter web cast is live ” to all recorded accounts.
- Messages were sent only to people who were active within the last thirty minutes on Twitter.
- Messages were sent four times, each time filtering out previous recipients.
- Traffic increased over 200 % within 30 minutes of message being sent.
Summer X Games
For the summer X Games we searched social media sites and created a mini sites displaying social video, photos and tweets.
- Duration 6 Days
- Over 1,200,000
- 200,000 Unique Views
Coachella
Dos Cabezas working with CitizenNet developed and promoted a widget displaying Tweets from before and during the show. CitizenNet was able to target Tweets by time and stage. Allowing people at the show to see what was happening around them and allowing people at home to participate in the action.
- Flight Dates: April 15 -19
- Location: Southern Ca. radio websites and in conjunction with an aggressive Twitter campaign.
- Total views - 39,726
- Unique views - 21,631
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Average time spent on page – 5:48
Dos Cabezas created a destination page pulling both social content and produced video from multiple sources. An aggressive social campaign using Twitter, Facebook along with message boards and blog posts created a top destination site for Bannaroo content.
- Flight Dates: June 11 -15
- Location: Links were placed in the comments of top music bogs and in conjunction with an aggressive social campaign.
- Total views - 52,615
- Unique views - 24,543
- Average time spent on page – 13:00
KRQO Weenie Roast (Not in conjunction With KROQ)
Created a viral campaign that drove over 12,000 people to the widget and resulted in over 1,400 clicks to Live Nation.com for ticket purchase in a two-day period.
- Flight Dates: May 15 -16
- Location: Links were placed in the comments of top music blogs and in conjunction with an aggressive Twitter campaign.
- Over 16,000 Views, 1,400 Clicks
- Note: Live Nation did not allow conversion tracking.
Depeche Mode
Depeche Mode did a free show on Sunset Blvd. in L.A. giving KROQ promotions rights. Dos Cabezas launched a social campaign the day of the show and used the CitizenNet Twitter. During the promotional period site traffic tripled, download pdf for more detailed stats.
- Flight Dates: April 23
- Location: KROQ.com
- KROQ had a 300% raise in traffic in comparison to other market stations sharing the same demographic displaying only photos, video and news stories with no significant gain.
AmpRadio.com
AmpRadio.com is integrating the video widget into their Top 10 page allowing the page to always be fresh and relevant.
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AmpRadio is an emerging brand in the L.A. market targeting 16-24 year old males and females.
Grind T.V. / Yahoo Extreme Sports
Grind T.V. is the leader in online extreme sports content and are currently integrating CitizenNet twitter and video widgets into their surf reports and X Game content.
-Grind T.V. receives over 4,000,000 unique views a month.